An important element of the PR strategy is to manage the crisis situation.

Improper management of information during a crisis can lead to irreversible changes in the image of the company or even to huge financial losses.

Therefore, our actions in case of the appearance of a crisis situation are:

- Continuous analysis of the situation in terms of a crisis,
- Preparation of schedules for both internal and external communication,
- Constant readiness rapid interventions
- Training of employees in case of the appearance of a crisis
- Environmental monitoring- receiving signals from the environment and providing an immediate response